About Us

ADVISORY COUNCIL

The role of the Singapore Service Star Advisory Council is to provide feedback and guidance to boost STB’s efforts in improving service through the Singapore Service Star and advise on matters pertaining to appeals and revocations. The Council comprises of representatives from the private and public sectors; who have the expertise and knowledge in the various industries and valuable insights on service quality.

THE MEMBERS OF THE SINGAPORE SERVICE STAR ADVISORY COUNCIL ARE:
Mr. Seah Seng Choon

Mr. Seah Seng Choon

Executive Director

Consumer Association of Singapore (CASE)

Dr. Hee Soo Yin

Dr. Hee Soo Yin

Director (Generic Skill Development Division)

Singapore Workforce Development Agency (WDA)

Ms. Caroline Lim

Ms. Caroline Lim

Director

Institute of Service Excellence
Singapore Management University

Ms. Kee Ai Nah

Ms. Kee Ai Nah

Director (Lifestyle)

SPRING Singapore

Andrew Phua

Andrew Phua

Director (Precinct Development)

Singapore Tourism Board