The Singapore Service Star Logo is a symbol of distinction amongst businesses, giving discerning consumer’s confidence in patronising the outlets accredited by the Singapore Service Star.
 
Inspired by the Singapore Orchid, the Singapore Service Star Logo is a reflection of Singapore's continuous quest for progress and excellence. 

The stylised orchid motif, with its natural grace and elegance, speaks of the quality of service consumers can expect from members under the scheme. The use of the red boundary encircling it depicts strength and courage to stand out from the norm to offer an experience that's truly enriching. Its pink hue signifies friendship, inimitable service and unique charm.

Central to the Logo is the star, symbolising a mark of excellence in the service arena. Its zesty orange colour represents the dynamism and vigour in the scheme’s pursuit of service distinction.