“Since joining the Singapore Service Star scheme last year, we’ve enjoyed the benefits of membership through various ways. Our staff members are more motivated as they work to refine the processes we have in place to ensure customer satisfaction. We’ve also had key staff members who participated in the organized conferences and training seminars, and they have helped to improve our service standards. As a business, we’ve gained greater exposure into different markets through co-branding initiatives, and as a result, we expect to see more tourists and visitors coming into the stores.”

- Bruce Chapman, General Manager, Jones the Grocer